Al Rifai — A Multi-Channel Seasonal Campaign

For the Ramadan season, we built Al Rifai a 360° campaign combining OOH in Riyadh and Jeddah, a cinematic hero film, a coordinated social rollout, and in-store activations. The concept celebrated the tradition of sharing while nodding to a modern Saudi household.

The campaign generated 11M impressions in its first two weeks and delivered a 27% lift in foot traffic at hero stores.